MS Dhoni’s Brand Endorsements in 2024: A Game-Changing Record
In 2024, MS Dhoni, the iconic cricketer, is the top choice for brand endorsements. TAM Media Research says Dhoni has 42 brand deals this year. That’s more than Bollywood legends Amitabh Bachchan (41) and Shah Rukh Khan (34).
Dhoni’s retirement from cricket has not hurt his appeal. It spans tech, sports, fitness, and consumer goods. His 14-hour daily screen time has made him an ad king.
MS Dhoni’s Brand Value in 2024
Dhoni’s unmatched endorsement success comes from his ability to connect with diverse audiences in India and beyond. His portfolio boasts partnerships with both international giants and homegrown brands.
Key highlights of MS Dhoni’s brand collaborations in 2024 include:
Eurogrip Tyres: A strategic partnership ahead of IPL 2025.
Citroën: A major deal with the French car giant. It cemented Dhoni’s influence in the automotive sector.
Garuda Aerospace: Endorsing the Chennai-based drone startup, he backed an innovative tech brand.
Mastercard: Partnering with the American financial giant to represent their brand globally.
Other prominent partnerships include PepsiCo’s Lay’s, Cleartrip, Gulf Oil, EMotorad (electric cycles), Orient Electric, and Explosive Whey (fitness and nutrition). Dhoni’s presence cuts across industries, reflecting his versatility as a brand ambassador.
MS Dhoni vs. Bollywood Giants
Dhoni’s endorsement tally in 2024 has eclipsed Bollywood’s biggest names. Amitabh Bachchan and Shah Rukh Khan have 41 and 34 deals, respectively. But, Dhoni’s ads run for 14 hours a day. They are much more visible than Bachchan and Khan.
This milestone shows Dhoni’s wide appeal and brands’ trust in him. As a former cricket captain, Dhoni led India to many wins. He still resonates with fans and consumers.
MS Dhoni’s Biggest Brand Partnerships
1.Citroën
In 2024, a French car company signed Dhoni as its ambassador. It was a key deal in the auto market.
2.Garuda Aerospace
Dhoni now represents the Chennai-based drone startup, reinforcing his association with cutting-edge technology.
3.Mastercard
The financial services leader partnered with Dhoni to boost its brand in India.
4.EMotorad
The electric cycle maker appointed Dhoni as its ambassador. This aligns with his image as a fitness icon.
MS Dhoni’s Net Worth in 2024
MS Dhoni’s net worth is now ₹1,040 crore, The Times of India reports. His endorsements and other ventures drove this growth. This great financial achievement shows his success on the field. It also shows his lasting influence off it.
Conclusion MS Dhoni’s reign in endorsements shows his timeless appeal. It transcends both sports and Bollywood. With 42 deals in 2024 alone, Dhoni is redefining celebrity branding. His legacy goes far beyond cricket.
