IPL Brand Value Rankings 2024: Chennai Super Kings Lead the Pack
The 2024 IPL brand value rankings have shocked the cricket world. Chennai Super Kings (CSK) are the most valuable franchise. Valued at $122 million, CSK displaced Mumbai Indians (MI) from the top spot. The IPL ecosystem’s brand value has surged to $12 billion, a 13% increase from last year.
IPL Brand Value Soars to $12 Billion
The IPL, since its inception in 2008, has grown into a global sporting phenomenon. The latest Brand Finance report shows the league’s brand value grew by 13% in 2024. This cements its status as a top global sports league. Strong governance and innovative franchise management have been key. They have kept the league’s market dominance and global fan engagement.
Chennai Super Kings Top the Rankings
Chennai Super Kings’ brand value rose 52% to $122 million in 2023. They are the most valuable IPL franchise in 2024. CSK’s success is largely due to the legendary MS Dhoni. His leadership continues to captivate fans across India. CSK also leads in fan engagement and merchandise sales. It has a strong digital viewership. Its brand resonates beyond the cricket field.
Mumbai Indians Secure Second Spot
Mumbai Indians are a top brand. Their value grew 36% to $119 million. MI’s loyal fans kept them among the top IPL teams by brand strength, despite a tough year and a captaincy change.
Sunrisers Hyderabad: Fastest-Growing Brand
Sunrisers Hyderabad (SRH) stunned cricket with a 76% rise in their brand value. Now one of the fastest-growing IPL brands, SRH used their thrilling play and a mix of Indian and overseas talent. They finished as runners-up in the 2024 season.
Other Franchise Highlights
- Rajasthan Royals: Valued at $81 million, a 30% growth from last year.
- Delhi Capitals: Brand value grew by 24% to $80 million.
- Gujarat Titans: Reached $69 million in only their second year.
- Lucknow Super Giants: Valued at $60 million.
- Punjab Kings: Registered 49% growth, hitting $68 million.
These numbers show the IPL franchises’ growing economic impact. Many are now expanding their influence globally by joining other T20 leagues.
IPL 2024 Brand Value Rankings
| Rank | IPL Team | Brand Value | % Change |
|---|---|---|---|
| 1 | Chennai Super Kings | $122 million | 52% |
| 2 | Mumbai Indians | $119 million | 36% |
| 3 | Royal Challengers Bangalore | $117 million | 67% |
| 4 | Kolkata Knight Riders | $109 million | 38% |
| 5 | Sunrisers Hyderabad | $85 million | 76% |
| 6 | Rajasthan Royals | $81 million | 30% |
| 7 | Delhi Capitals | $80 million | 24% |
| 8 | Gujarat Titans | $69 million | 5% |
| 9 | Punjab Kings | $68 million | 49% |
| 10 | Lucknow Super Giants | $60 million | 29% |
IPL’s Unparalleled Fan Engagement
The 2024 IPL season saw record fan engagement. Stadiums were full and TV ratings soared. Despite the heat of the Indian summer, fans flocked to stadiums to cheer for their teams. This further solidified the IPL as a global spectacle.
Expert Insights on the IPL Ecosystem
Ajimon Francis, MD of Brand Finance India, said, “The IPL ecosystem is worth $1.3 billion.” It is closely watched and emulated worldwide.” Franchises like CSK, MI, RCB, and KKR are not just cricket teams. They’re global brands shaping the future of T20 leagues worldwide.”
